About Coral

Making wholesale a whole lot better

In 2023, Coral launched wholesale price comparison to create a better option for retailers.

Our story

a London-based Startup

Our mission at Coral is to make the lives of independent retailers easier. We understand the challenges faced by retailers, which is why we've spent time talking to over 250 grocery stores across London.

With their insights, we're using technology and AI to improve the stock ordering process, so retailers can focus on growing their business and connecting with their customers.

We're starting in London, but we're not stopping there. Our goal is to expand to other UK cities in the near future, guided by the feedback from our users. Join our waitlist now and be among the first to try out Coral.

Our mission

Coral’s mission

We're passionate about creating a better experience for the retail and wholesale industry. By offering better products, prices, and service, we aim to support the growth of the independent grocery stores and their suppliers.

Supporting business
We are helping retailers to focus on growing their business and spend more time with their customers.
Adding greater value
We empower retailers and wholesalers with innovative technology, adding greater value to their business operations.

Working at Coral

We are always on the lookout for talented individuals to join our team. Here are some of the benefits we offer.



We celebrate your birthday together by providing you with an extra paid leave.


Hybrid WFH

A flexible work environment where you can balance office collaboration & remote work


Great perks

More perks like health insurance, life insurance, and dental care. Join us!

Join the Coral team

Check out the positions we are hiring for.