Coral Tips
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6 budget-friendly tips to attract customers to your grocery store

Published on
March 13, 2023
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As a grocery store owner, you're an expert in providing high-quality products to your customers with great customer service. But with so much competition from other stores, supermarkets cutting prices, and 15 minute delivery apps taking business, it can feel like a real challenge to attract and retain customers.

That's why we are here to find budget-friendly ways to promote your store and reach potential customers. Promote your store without breaking the bank.

In this blog post, we'll explore 6 budget-friendly tips for store owners to attract more customers. From making the most of social media to hosting in-store events, there are plenty of ways to market your store without breaking the bank.

Leverage the power of social media

Social media can be a powerful tool for organic store owners to attract new customers and build brand awareness. By creating engaging content, using relevant hashtags, and collaborating with other businesses in your community, you can increase your reach and attract potential customers to your store.

Check out what other stores are doing to get examples. The best tip is to copy what already works for others. Some stores just post images from in their store, new products or lines, or bundles of products to highlight a certain event, for example showing flour and baking goods for pancake day. While other stores build more of a personal connection with the owner and staff.

For more ideas and some great examples of stores using social media, check out our blog post: How retailers can use social media

Host in-store events

Hosting in-store events is a great way to attract new customers and build loyalty among your existing customers. There are always brands looking to showcase products, or you could run cooking classes, or even meet and greets with local suppliers. It really depends on what would work best for your space and your store.

To ensure that your events are successful, shout about them on social media and in-store with flyers and posters. You can also offer special discounts or promotions to customers who attend your events to attract them to make a purchase.

Collaborate with other local businesses

Collaborating with other local businesses is a great way to increase your exposure and reach new customers. Consider partnering with a local restaurant or coffee shop to offer a joint promotion. You can all benefit from the increased foot traffic without directly competing.

Think about where your ideal customer base would go. Maybe it's the pub, maybe it’s the local hipster cafe. It really depends on your store.

Offer a loyalty program

A loyalty program is a great way to get customers to return to your store and make repeat purchases. How many times have you gone back to a coffee shop just to fill out a loyalty card? You can offer rewards such as discounts, free products, or exclusive access to promotions and events.

Don’t forget to promote the fact you have a loyalty program, mention it to customer, add signs in-store and post on social media.

There are companies who offer loyalty schemes and can help you out with digital or app based programs. It doesn’t have to be so technical. It could be as simple as a business card-sized loyalty scheme with a stamp. Keeping it simple at first is always a good plan.

Offer Bulk Discounts

With rising inflation budget-conscious customers are looking for deals. Many shoppers may prefer to buy in bulk to reduce how much they spend, so this can be a great way to attract them to your store. Offering a discount on bulk purchases can also help sell-through and move your inventory faster and improve your cash flow.

Offer a Delivery Service

Let's face it, lots of shoppers are pretty busy and may not have the time to come to your store in person. This is especially true for young professionals. By offering a delivery service, you can make it easier for customers to shop with you and even get customers from further afield. 51% of convenience store customers travel less than a 1/4 mile, which means the majority of your customers are within easy walking distance. Offering delivery is a great way to widen the range of your customer base up to 2 miles around your store.

The world of offering delivery or joining an existing delivery service like Deliveroo, Uber Eats, Just Eat is a minefield. So checkout our blog post on how grocery stores can get the most from delivery apps.

Conclusion

As an organic store owner, attracting customers without breaking the bank is going to be essential for keeping you business healthy and growing. Offering discounts on bulk purchases, creating a loyalty program, using social media to promote your store, participating in local events, and looking into a delivery service can help to attract new customers and build a loyal customer base. Think about what might work best for you!

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